About us

Aura launched its product division in 1996 in Frankfurt, Germany. From 1996 to 2013, all production, marketing, and distribution were based in Mörfelden-Walldorf, just outside Frankfurt. In 2013, Aura entered into a strategic partnership with the global technology group IHLAS Holding, bringing a new level of scale, precision, and innovation to its production line. Today, every Aura device is engineered, assembled, and individually tested in a state-of-the-art 15,000 sq. meter facility in the European part of Istanbul, under the supervision of IHLAS’s expert engineering team.

Aura Home USA LLC is a family-owned company, proudly run by two brothers who bring years of experience from their successful business ventures across Eastern and Central Europe. As the official representative of the IHLAS Group, they’ve now brought the trusted Aura brand to American families. Our mission? To provide every family in the U.S. with a cleaner, healthier home! Our vision is to become the favorite brand in the eyes of our customers — earning the trust and friendship of families nationwide.